Advocate Toolkit
November 13, 2024
Wednesday | 24 Hours | Midnight to Midnight
Goal: $1.5 million
Questions?
Alyssa Roberts | alyssa@utk.edu | 865-974-4605
Thank you for signing up to be a Big Orange Give Advocate!
Big Orange Give is the university’s day of giving. A 24-hour online challenge for alumni, friends, parents, students, faculty, staff, and fans to show their support of Rocky Top.
Your work as an advocate makes a big difference. You help bring in more gifts for the people, places, and programs you love most at UT. Follow the timeline below to help another successful day of giving for UT. Let’s get started!
Vol ‘n Two
Known previously as You+2, this campaign challenges you to make a gift and recruit at least two others to give as well. When you reach this goal, you’ll receive exclusive UT swag to show your pride and our appreciation.
Advocate Dashboard
Access your unique ambassador dashboard to track personal fundraising goals with real-time updates about how much money you raise.
At the top of this page, click the “Access Dashboard” button.
Login to your GiveCampus account using the email and password you originally signed up with. Now you are ready to view your dashboard and see the dollars and donors you have brought in so far.
Here are the tools you have available within your dashboard:
Sharing: Use the buttons under “Recruit Donors” to share your link directly to Facebook, X (formerly known as Twitter), LinkedIn, or copy the link to share in other communications.
Matches: Yes! You have the option to provide a matching gift. Click “Offer a Matching Gift” and fill out the form to provide your desired amount and matching preferences.
Personal Video: Want to get creative? Upload a video by clicking the “Create Your Personal Video” button. Each time someone clicks your link, they will see the video you provided. Videos must be approved by UT Knoxville staff, so make sure you upload ahead of time so your video is ready to go by November 13th.
Have more questions about your dashboard? Email Alyssa Roberts at alyssa@utk.edu.
Timeline, Messaging, and More
Things to Do:
Let your family and friends know you’ll be participating by sharing about Big Orange Give through personal emails or by word of mouth.
Explore the online toolkit and download graphics at tiny.utk.edu/bog-advocate-toolkit.
Update your social media profile and cover photos to show you support BOG. Use one of our digital graphics, snap a selfie, or share a throwback photo from your time on Rocky Top.
Follow @tennalum and @utknoxville to get the latest information about Big Orange Give.
Use and follow the hashtag #BigOrangeGive to be part of the conversation on social media.
Make your gift today!
As an advocate, you have early access to the Big Orange Give website starting on Monday, November 11. Your support will inspire others! Designate your gift to the area of the university that interests you most. Pledges can be fulfilled, too.
Introduce your social network to Big Orange Give! We recommend posting at least one to three times before BOG to promote the event. Consider sharing the exciting match and challenge opportunities, or share a personal story about how UT has impacted your life.
Sample Social Media Posts
November 13 is UT’s day of giving, #BigOrangeGive. You can pick any area or initiative on campus to support. Pick the spot of your favorite memory at UT and make an impact!
I need your help on Nov. 13! It’s #BigOrangeGive, UT’s day of giving. Please consider giving a gift of any size through my giving link – I thank you, and so do fellow Vols!
#BigOrangeGive is this Wednesday! I’m supporting [area of choice] because [brief reason why]. What will you support this year?
On November 13, Tennessee Volunteers across the country will come together with a goal to raise $1.5 million to support fellow Vols. Let’s show the world what Volunteers can do during #BigOrangeGive!
Another chance to make your gift online!
Talk about BOG with your friends and family when you see them.
Email, call, and text your friends and family encouraging them to give to an area of their choice.
Keep your social networks in the loop! We recommend following the timeline below to promote BOG. If you’re really enthusiastic, consider giving an hourly update.
Like, comment, and share our real-time updates. UT Knoxville, UT Knoxville Alumni, and participating colleges and units will be sharing messages on Facebook, X (formerly known as Twitter), Instagram, and LinkedIn.
Use and follow the hashtag #BigOrangeGive.
Sample Social Media Posts
Morning
Today is #BigOrangeGive, @UTKnoxville’s 24-hour day of giving! Join me in helping to reach $1.5 million for current and future Vols.
It’s great to be a Tennessee Vol! Which college, cause, project, or scholarship fund means the most to you? Support it with a gift on #BigOrangeGive today!
Did you know that you can support your favorite college, cause, or project at UT? Discover all the ways you can #BigOrangeGive at bigorangegive.utk.edu
Afternoon
Double your $$! Check out this list to see where your money goes further when you #BigOrangeGive today. bigorangegive.utk.edu/match
We’re called Volunteers for a reason. Let’s show the world what we can accomplish when we stand together! #BigOrangeGive and light the path for current and future Volunteers! bigorangegive.utk.edu
Evening
I am so proud of our Volunteer family for stepping up today for #BigOrangeGive! There is still time to make your gift to help fellow Vols! bigorangegive.utk.edu
It’s the final countdown! Make your gift today and help Vols reach $1.5 million! [quote tweet or re-share a photo or video posted by @tennalum]
Things to Do:
Like, comment, and share the follow-up results from UT Knoxville, UT Knoxville Alumni, and participating colleges and units via Facebook, X (formerly known as Twitter), Instagram, and LinkedIn.
Take the advocate follow-up survey that will be emailed to you.
Take a moment to thank your networks for their generosity!
Sample Social Media Post
We did it, Vols! Together, we reached $1.5 million during #BigOrangeGive in just 24 hours. I’m happy to be able to support UT because [insert reason why].
Dear [recipient’s preferred name],
I hope that you’re doing well! [Insert a relevant or personal anecdote].
Today is Big Orange Give, the University of Tennessee’s 24-hour day of giving. Now, more than ever, we need to support our Vols. This year, Big Orange Give is reaching for a goal of $1.5 million for people, places, and programs at UT.
I am raising funds to help current and future Vols and could really use your support. A gift of any amount would help. You can make a donation by clicking my personal fundraising link: [ADVOCATE’S UNIQUE LINK]. If you are on social media, follow #BigOrangeGive all day to watch the fun and progress.
Thank you in advance for your support. Go Vols!
[Your name]
Hi, this is [Name]. Today is Big Orange Give, the University of Tennessee’s 24-hour day of giving.
I am raising funds to help current and future Vols and could really use your support. A gift of any amount would help us toward today’s goal. You can make a gift on UT’s Big Orange Give website by going to [ADVOCATE’S UNIQUE LINK].
Feel free to call [or text] me if you have questions about Big Orange Give or how to donate. Talk to you soon.
Today is Big Orange Give, the University of Tennessee’s 24-hour day of giving. I am raising funds to help current and future Vols and could really use your support. You can make a gift at [ADVOCATE’S UNIQUE LINK]. Thanks!
