Competition Toolkit
November 13, 2024
Wednesday | 24 Hours | Midnight to Midnight
Goal: $1.5 million
Questions?
Alyssa Roberts | alyssa@utk.edu | 865-974-4605
Competition Pages
Thank you for participating in the 2024 Big Orange Give Competitions!
Big Orange Give is the university’s day of giving. A 24-hour online challenge for alumni, friends, parents, students, faculty, staff, and fans to show their support of Rocky Top.
Your participation makes a big difference. You help bring in more gifts for the people, places, and programs you love most at UT. Follow the timeline below to help us have another successful day of giving for UT. Let’s get started!
Competition Prize Money
There are four concurrent competitions: Alumni chapters and councils, student organizations, RecSports, and OSFL (split into membership of 1-149 and 150+).
The top 5 organizations in each competition will win prize money in addition to what they have fundraised. The prizes are:
- 1st Place- $1,000
- 2nd Place- $750
- 3rd Place- $500
- 4th Place- $250
- 5th Place- $250
Timeline, Messaging, and More
Things to Do:
Let your family and friends know you’ll be participating by sharing about Big Orange Give through personal emails or by word of mouth.
Explore the online toolkit and download graphics at https://tiny.utk.edu/bog-competitions.
Update your social media profile and cover photos to show you support BOG. Use one of our digital graphics or snap a selfie.
Follow @tennalum and @utknoxville to get the latest information about Big Orange Give.
Use and follow the hashtag #BigOrangeGive to be part of the conversation on social media.
Make your gift today!
Introduce your social network to BOG! We recommend posting at least one to three times before BOG to promote the event. Consider sharing the exciting match and challenge opportunities, or share a personal story about how UT has impacted your life.
Sample Social Media Posts
I need your help on Nov. 13! It’s #BigOrangeGive, UT’s day of giving. Please consider giving a gift of any size for [your organization] – I thank you, and so do my fellow Vols!
#BigOrangeGive is this Wednesday! I’m supporting [your organization] because [brief reason why].
On November 13, Tennessee Volunteers across the country will come together with a goal to raise $1.5 million to support fellow Vols. Let’s show the world what Volunteers can do during #BigOrangeGive!
Another chance to make your gift online!
Talk about BOG with your friends and family when you see them.
Email, call, and text your friends and family encouraging them to give to your organization.
Keep your social networks in the loop! We recommend following the timeline below to promote BOG. If you’re really enthusiastic, consider giving an hourly update.
Like, comment, and share our real-time updates. UT Knoxville, UT Knoxville Alumni, and participating colleges and units will be sharing messages on Facebook, Twitter, Instagram, and LinkedIn.
Use and follow the hashtag #BigOrangeGive.
Sample Social Media Posts
Morning
Today is #BigOrangeGive, @UTKnoxville’s 24-hour day of giving! Join me in helping to reach $1.5 million for current and future Vols.
I’m raising money for [your organization] during Big Orange Give! Help us win first place by supporting us today.
Afternoon
We’re called Volunteers for a reason. Let’s show the world what we can accomplish when we stand together! #BigOrangeGive and light the path for current and future Volunteers! bigorangegive.utk.edu
Evening
I am so proud of our Volunteer family for stepping up today for #BigOrangeGive! There is still time to make your gift to help [your organization]! bigorangegive.utk.edu
It’s the final countdown! Make your gift today and help Vols reach $1.5 million! [quote tweet or re-share a photo or video posted by @tennalum]
Things to Do:
Like, comment, and share the follow-up results from UT Knoxville, UT Knoxville Alumni, and participating colleges and units via Facebook, X (formerly known as Twitter), Instagram, and LinkedIn.
Take a moment to thank your networks for their generosity!
Sample Social Media Post
We did it, Vols! Together, we reached $1.5 million during #BigOrangeGive in just 24 hours. I’m happy to be able to support UT because [insert reason why].
Dear [recipient’s preferred name],
I hope that you’re doing well! [Insert a relevant or personal anecdote].
Today is Big Orange Give, the University of Tennessee’s 24-hour day of giving. Now, more than ever, we need to support our Vols. This year, Big Orange Give is reaching for a goal of $1.5 million for people, places, and programs at UT.
I am raising funds for [your organization] and could really use your support. A gift of any amount can help us win prize money. You can make a donation by going to [your competition’s landing page] and giving to [your organization]. If you are on social media, follow #BigOrangeGive all day to watch the fun and progress.
Thank you in advance for your support. Go Vols!
[Your name]
Hi, this is [Name]. Today is Big Orange Give, the University of Tennessee’s 24-hour day of giving.
I am raising funds to help [my organization] and could really use your support. A gift of any amount would help us toward today’s goal, and could help us win prize money! You can make a gift on UT’s Big Orange Give website by going to [your competition’s landing page].
Feel free to call [or text] me if you have questions about Big Orange Give or how to donate. Talk to you soon.
Today is Big Orange Give, UT’s 24-hour day of giving. I am raising funds to help [my organization] and could really use your support. A gift of any amount could help us win prize money! You can make a gift online by going to [your competition’s landing page].
